THE LAST DINNER PARTY - FAN DRESS CODES

The Last Dinner Partys' fanbase is an extremely creative one that loves to dress up for shows, it was clear that there would be a large audience interested in show dress codes. After pitching ideas for the dress code revival to their audience management team, I restarted them to coincide with the band's album release tour, which received an incredible reception with loads of fans getting involved throughout the UK, Ireland, Europe, Australia, New Zealand, and North America Tours!

^^ dress codes for each date of the From The Pyre tour, using graphics directly mirroring the album campaign and themes that appeal to their audiences.

sinnersvogue instagram

Using Instagram, working with the official TLDPHQ page @tldpstans as well as The Parlour, the official Discord server, gave us the most outreach as the main platform for the more active fans, and therefore the most likely to follow these themes, providing exclusive roles as an incentive on The Parlour for dress code followers.

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