THE LAST DINNER PARTY - FAN DRESS CODES
THE LAST DINNER PARTY - FAN DRESS CODES
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As a TLDP fan and someone who is exposed to the fanbase often, it was clear to see that the fanbase is an extremely creative one that loves to dress up for shows. After pitching ideas for the dress code revival to their audience management, I restarted them to coincide with the band's album release tour, which received incredible reception with loads of fans getting involved throughout the tours!
^^ dress codes for each date of the From The Pyre tour, using graphics directly mirroring the album campaign and themes that appeal to their audiences.
Using Instagram, working with the official TLDPHQ page @tldpstans as well as The Parlour, the official Discord server gave us the most outreach as the main platform for the more active fans, and therefore the most likely to follow these themes, providing exclusive roles as an incentive on The Parlour for dress code followers.
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